VRBO.com Interactive Campaign

Posted by on Jun 30, 2010 in DESIGN, INTERACTIVE DESIGN | No Comments

With the rise of the “Staycation” trend, VRBO.com wanted to offer a unique, “road-trip” style of interactive campaign to drive visitors and offer an engaging way of searching for their next vacation rental. When the viewer hovers over each state sign, a pop-up appears offering city specific drive-time from origin to popular destination as you will see on the second image below (Hover State Image). At well+done DESIGN, we were delivered an email, landing page and house banner ads.

VRBO.com “America’s Best Getaways” Landing Page
VRBO.com “America’s Best Getaways” Hover State
VRBO.com “America’s Best Getaways” House Ad