VRBO Digital Campaign

• Campaigns

With the rise of the “Staycation” trend, VRBO.com wanted to offer a unique, “road-trip” style of interactive campaign to drive visitors and offer an engaging way of searching for their next vacation rental. When the viewer hovers over each state sign, a pop-up appears offering city specific drive-time from origin to popular destination as you will see on the second image. At well+done DESIGN, we delivered an email, landing page and house banner ads.