The Olympic Bond
- Experiential
The bond that keeps on bonding. We pitched the Olympic Bond to Dow for the 2012 Olympics. Just as the Olympics create bonds by bringing people together from different backgrounds in the name of sport, Dow creates bonds - both human and chemical - in the name of solving world challenges. This is the nucleus of a Dow social/mobile initiative that gives fans an exciting opportunity to share their Olympic passions by bonding over their favorite events. Plus, they can feel good about helping a great cause along the way.
