Investment Campaign

• Campaigns

PIMCO has a global name in the mutual bond industry, just as they're tag line states: "Your Global Investment Authority". As the creator's of the world's largest mutual fund, PIMCO Total Return fund, PIMCO employs a variety of strategies in selecting mostly investment-grade bonds and have produced top-notch results. With this success, they wanted to gain the same success through winning strategies with PIMCO ETFs. We created a pitch that delivered top notch brand thinking through the campaign name: "Investing with insight". In this campaign, our intent was to present high-level thinking and strategy through our thought provoking creative and showing how that look can be carried through product launches, such as the launch of their ETFs. It was a winning combination.