Medea Lee

NAHA 2011: Design + Styling

medealee — Sat, 23 Jul 2011 16:31:31 +0000

New photographer this year for Hairstylist of the Year.
Team Included:
Hair: Shawna Parvin
Photography: Tania Quintanilla
Make-up: Shirley Pinkson
Design & Styling: ME!

Gilgal Logo

medealee — Fri, 02 Jul 2010 16:30:22 +0000

The girl’s of Gilgal came to me with a vision. Gypsy-like women, traveling around holding trunk shows/parties and events. They’ll come to you, help you create a concept for an event, or have one of their own. Their style is modern, with feminine styling and comfortable.

“Gilgal” is actually a Biblical term. We wanted to “modernize” the term, yet give women inspiring terms to follow for the tag: “believe : trust : live”. Our end result for their identity:

2010 Austin Addy Awards e-Marketing

medealee — Fri, 02 Jul 2010 16:12:56 +0000

The 2010 Austin Addy’s came and went, but did we have a blast. I, unfortunately, came in to the mix about mid way in the planning process. But here are a few pieces that I was able to be a part of:

Invitation Emails and Banner Tiles that led up to the Event Date:

Austin Addy Award Event Invitation Email

Austin Addy Award Event Home Page Banner

Email Promoting the DJ: DJ el Jon Selector of Theivery Corp.

Home Page Banner Tile Promoting DJ el Jon Selector

Not That Martha Logo

medealee — Thu, 01 Jul 2010 22:19:41 +0000

Martha Pincoffs of Not That Martha recently graduated from culinary school where she developed mean skills in cooking and teaching about farm fresh foods. She decided to start an online blog and set up some classes to teach about cooking with farm fresh local food and using the utensils in your own kitchen. She’s the new style of cooking not like that other Martha.

Not That Martha Logo

Ultimate Ears Interactive Campaign

medealee — Thu, 01 Jul 2010 15:37:06 +0000

Ultimate Ears Interactive Campaign Email

Ultimate Ears Landing Page

I had the privilege to be a part of the creative team at Engauge Direct to provide direct marketing strategies for Ultimate Ear’s premium earphones online, promotional efforts. What was the goal? To drive sales through a direct e-marketing campaign and sell 1250 units of UltimateEars.com through our e-mail pushes.

Location Gourmet Logo

medealee — Wed, 30 Jun 2010 18:21:01 +0000

Location Gourmet, Motion Picture & TV Production Catering

Location Gourmet is a catering company in Louisiana that caters to the motion picture & tv production industry…hence the tag line. While at well-done DESIGN, they came to us wanting to give their look a refresh. And we did just that! The fork and the knife were the “musts” to keep. All other aspects were fair game.

Logitech.com Holiday Gift Guide E-mail

medealee — Wed, 30 Jun 2010 17:26:29 +0000

Engauge Direct was tasked to create a holiday gift guide that highlighted 4 specific products as seen on the comp below. The general holiday gift idea blasted to Logitech’s entire installed base in the US and specific countries in EMEA. The biggest challenge was rising above the noise during the e-mail saturated holiday times.

Logitech.com Holiday Gift Guide E-Mail

b-club Logo

medealee — Wed, 30 Jun 2010 17:21:00 +0000

b good. b kind. b club. Social events to support the Breast Cancer Emergency Support Fund.
The b club is a grassroots, volunteer fundraising group that raises awareness and funds for the Breast Cancer Emergency Support Fund (BCESF) through various events and parties. The women that founded b club wanted an identity that stood out from the rest of the breast cancer support groups, but was still identifiable as an organization that supports breast cancer. Additionally, it needed to be modern in style, yet represented Central Texas. After many, many rounds, Alisa Weldon and I at well-done DESIGN, finalized:

b-club, Breast Cancer Services of Central Texas

Logitech.com Harmony One e-Marketing Campaign

medealee — Wed, 30 Jun 2010 15:51:27 +0000

I was a part of a team at Engauge Direct where we were tasked with providing a direct marketing strategy for the online launch of Harmony® One Advanced Universal Remote aka Harmony on Steroids. This was a concept that was delivered to the client among 2 others.

Harmony One Remote e-Marketing Campaign

VRBO.com e-Marketing Campaign

medealee — Wed, 30 Jun 2010 15:08:22 +0000

Staying on top of current events, like the football season and the Presidential Campaign, VRBO.com offered unique promotions to drive visitors during these hot, media marketing times. On the creative team at well+done DESIGN, we were tasked to do just that: drive visitors, entice them with a new way to view the Super Bowl as well as other popular football games.

VRBO.com "Score Big" e-Marketing Campaign Landing Page